Brand collaboration

Two distinctly Australian brands came together to celebrate music, summer and good times through a limited-edition capsule collection.

Bringing together Wrangler's denim heritage and Better Beer's playful, laid-back personality, the collaboration was designed to connect with a shared audience through authentic cultural storytelling.

The partnership came to life through a summer-inspired campaign, limited-edition collection and coordinated multichannel launch.

I worked across the partnership from development through to launch, managing partner relationships and contracts, producing the campaign photoshoot, developing consumer-facing copy and coordinating the integrated marketing rollout.

Working collaboratively with internal teams and external partners, I helped bring the partnership to life through cohesive creative storytelling and campaign execution.

• Brand partnership development and management
• Partner relationships and contracts
• Creative production and photoshoot management
• Campaign storytelling and copywriting
• Launch planning and integrated campaign rollout
• Social, digital and email marketing coordination
• Campaign activations and performance tracking

The campaign drew inspiration from the Australian summer, capturing the effortless, playful energy shared by both brands.

The creative direction centred on authentic lifestyle moments, bringing the capsule collection to life in a setting that reflected the collaboration's personality.

I was responsible for producing the campaign photoshoot, coordinating the production process to deliver creative assets for the wider campaign rollout.

I coordinated the rollout across digital, social, brand communications and campaign activations, creating a consistent launch narrative across key consumer touchpoints.