04 / Wrangler
Wrangler Butts
Drive Me Nutts
Heritage, reimagined.
My role
Campaign development · Storytelling · Integrated rollout · Creator amplification · Paid media · Community activation
Creative response
The archive,
back in motion.
A vintage-inspired campaign that reinterpreted Wrangler’s archival advertising language for a contemporary audience.
I collaborated on the campaign concept and production, then led the integrated rollout across digital, social, paid, creators and community activation.
Community activation
A real-world treasure hunt hid Wrangler gift cards around Melbourne, with social clues driving followers to locations and prizes being claimed within minutes.
Impact
- 2M+
- Paid awareness reach
- 584
- New followers from the treasure-hunt activation
- 564K+
- Organic creator reach
- 21.7K
- Organic hero-post views